Why Is WordPress Right for Your Business?
By now, you’ve probably heard of that WordPress website thing. But what is WordPress? Why does it account for nearly ⅓ of the entire internet (a number that continues to grow)?. And what can it do for your business? In this blog post, we’ll take a brief look at what WordPress is, what it means to the small business owner, and if it makes sense for your business.
What is WordPress?
Simply put, WordPress is the simplest way to create a website or blog and get on the internet. In 2018, 30.2% of websites (yes, more than one in four) are powered by WordPress. Technically speaking, WordPress is an open-source Content Management System (CMS). Open-source means that the software can be edited by anyone for free, and a CMS is a tool that simplifies management of important aspects of your website – like content.
WordPress started out as a platform for creating blogs, but has now evolved into a powerful system capable of creating nearly any website imaginable.
Common websites built on WordPress include:
- Business Websites
- e-Commerce Websites
- Membership Sites
- Portfolios and Resumes
- and on and on and on…
PSA: WordPress.org vs WordPress.com
WordPress.org: This is the free, open-source tool that can be installed on any web host to create a website 100% owned by you.
WordPress.com: This is a for-profit, paid service that utilizes the free software provide by WordPress.org. It’s easier to implement, but more expensive (as opposed to free) and is not as flexible.
WordPress and the Small Business Owner
Now that we know what WordPress is, what does it mean for those of us who own businesses? And why should a business owner invest in a WordPress website, as opposed to investing in another website platform?
(This is assuming you don’t need to be convinced on having a website in the first place – it’s a no brainer. Seriously.)
WordPress is extremely flexible. There are countless plugins available for use within the WordPress CMS. Now, it’s important to understand that plugins aren’t going to replace the functionality of a custom coded system for your needs, but if you’re on a budget (and what business owner isn’t, am I right??), then plugins can be an effective way to improve the functionality of your website.
Speaking of budgets, as we mentioned earlier WordPress is free to install if you’re feeling confident enough to design and develop your own website. And if you’re looking to hire a developer to build your website, requesting WordPress as a platform “should” result in a lower-priced (but still functional) website. Having a fancy, custom coded website built from scratch might appeal to the ego, but that isn’t always an intelligent allocation of a business’s budget.
Even if you hire a developer to build the website, ongoing management of your website’s content (like a new employee bio, or pictures from a recent event) is a simple process to handle internally if you so choose. No coding skills required!
A particularly appealing aspect of WordPress is how easily a website can be converted into an e-Commerce portal. That’s another way of saying, “turn your website into a 24/7 automated sales machine”. Yes, please! There are a number of popular integrations available for WordPress, like Shopify, Magento, or wooCommerce. While an e-Commerce website is a more technical and labour-intensive project than creating a blog, WordPress can enable any small business to dramatically increase their sales volume and reach outside of an immediate geographical location.
Is WordPress for You?
If any of the above points seem like an opportunity to streamline or improve your business’s operations or online presence, you should begin investigating how to integrate a WordPress website into your business. It’s easy enough (relatively speaking) to set up on your own, and a cost-effective option if you would prefer to hire an outside developer. There are many qualified and reputable WordPress developers ready to work for your business (ourselves included!).