3 Simple Tips to Improve Your Business’s Website Today
It’s the year 2018 (actually, it’s almost 2019 – when did that happen?). The world is an increasingly interconnected place, with more communication taking place through digital mediums every single day. For business owners, it’s important to understand how this ongoing social evolution applies to how consumers engage with the brands and services they prefer.
Digital marketing is a never-ending mix of complexities and conundrums for entrepreneurs and businesses alike (after all, the reason us marketers have jobs is to assist the bold readers of this blog through the marketing minefield!). With that said, that’s no reason to wait for the right consultant to come along before coming up with an actionable plan to improve your business’s marketing plan.
The first place that we recommend our clients focus on for improvement is the business website. Even though we live in an age where apps and social media account for a large amount of traffic online, the importance of the business website can’t be overstated. It’s the anchor of your digital marketing strategy, your 24/7 salesperson, and potentially the most important asset in your overall marketing plan.
Read on, dear Barefoot Blog readers, for some quick tips to improve your website experience for your customers.
Use White Space
It may sound counter-intuitive – leaving a bunch of empty space on your website when you could fill it with advertisements – but in fact, intelligent usage of white space can help drive your message home more effectively with website visitors. According to Crazy Egg, white space around text and titles increases user attention by 20%. It’s important to balance how much white space is being used, however, because you guessed it – white space can take up a lot of space!
The sweet spot is understanding how best to communicate your message (whether it’s an offer, or a value proposition, etc) and strategically applying white space around the message to draw your potential customer’s attention.
Improve Your Website’s Loading Time.
Now here’s a scenario we’re sure every reader of this blog has experienced (but hopefully, not on this blog). You search up something online, and find the perfect match within the your search results. You click on that result, and after 5-10 seconds of eternal purgatory waiting for that website to load, you leave the result and move on to the next website. Better luck next time, Joe website!
According to Section.io, an extra five seconds of page load time can increase your website’s “bounce rate” by more than 20%. Yikes. But there are some tools out there to help point you in the right direction. Google’s PageSpeed tools are a quick way to identify which issues are most pressing when it comes to bogging down your website load times. And if you’re looking for a sure-fire way to speed up your website, image compression is a great place to start. Use an online tool like compressor.io to get your website on the right path.
Make Your Website Responsive and Mobile-Friendly.
This tip has never been more important. According to one study, 85% of adults think that a company’s website when viewed on a mobile device should be as good or better than its desktop website. Not only is it a crucially important element of your website’s user experience, but Google recently starting cracking down on websites that aren’t optimized for mobile devices. So if your website isn’t looking fine on the newest iPhone, you’re not ranking as highly on the most important search engine in the world as you could be. And that’s a big deal.
Not sure if your website is rocking on mobile devices? Here’s a free tool to test responsiveness across various screen dimensions.
So there you have it! 3 simple strategies to make your business’s website more effective, in an age where your digital marketing strategy can be a key differentiator between you and the competition.
Are you a busy owner who doesn’t have the time to implement these tips, but wants to take their business to the next level? Drop me or one of my teammates a line at Barefoot Communications. We pride ourselves on quality work, transparent service, and fair prices. You’re going to love working with us.